Maredsous: Drive-to store and in-store campaign

Emotion Transaction HighCo Shelf Service

Objective

  • Highlight the new packaging
  • Build brand awareness

Approach

  • Design an in-store campaign featuring 3D aisle interrupters to spotlight the main national brands in the aisle. Recipes help boost product use
  • Drive-to-store programme featuring the media network Vision Bag with promotional activation in the form of discount coupons that can be used to buy the product in stores

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