Picadeli: Digital discount card

Relation Transaction HighCo Box

Objectives

  • Boost loyalty of salad bar customers
  • Build a shopper database

Approach

  • Design and manage a digital discount card accessible via a mobile wallet and connected to a campaign site adapted to each promotion
  • Design and manage a mobile site for promotional campaigns (discounts, games, collector items, etc.)
  • Communication plan on installing the card

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