HighCo Nifty mobile coupons are developing fast in pharmacies, thanks to a steadily increasing number of campaigns and the gradual rollout of systems.

In 2025, Procter & Gamble launched its first multi-brand campaign across 8,700 stores. A total of 475,000 coupons were generated with an average redemption rate of 58%. Sales of featured products grew from 5% to 41% depending on the brand.