Gamification for the vegan sauce Plantaise
Emotion
Relation
Transaction
HighCo Data benelux
Objectives
• Brand awareness
• Consumer engagement
• Consumer education
• Salesboost
• Delight with a fun prize!
Approach
• Gamification : design + creation of the game
• E-coupons for particpants
• Possibility to win 1 year of FREE fries!
