LU: Create bonds

Emotion Relation HighCo Data benelux

Objectives

  • Support consumers through the COVID period
  • Build bonds with the brand

Approach

  • Set up a platform that lets consumers send a friend a letter and a Lu Cha-cha bar

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Printemps: How to create an immersive shopping experience?

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Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages.

Share your Colgate Smile

Create and send a personalized card, signed by Colgate, to a loved one!

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