Delhaize: Trade marketing campaigns

Emotion Transaction HighCo Data benelux

Objectives

  • Promote brands within the retailer’s ecosystem all year long
  • Boost sales
  • Engage consumers

Approach

In partnership with the media advertising team at Delhaize:

  • Create an annual action plan in the form of packages aimed at brands
    – Online game
    – Media coverage
    – In-store communication
    – Promotional push programme
  • Create monthly events for the community of consumers

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