Buitoni: Trade activation at ITM
Personnalisation
Transaction
HighCo Box
Objective
- Support the Buitoni campaign with purchase necessary, valid at ITM for 8 days
Approach
- Present contacts in the priority catchment areas of 382 stores: drive-to-store campaign with mobile location-based display that redirects to consumer activation
- Activate the retailer’s click & collect customers: display campaign along the ITM click & collect journey that redirects to a dedicated shop
