Carrefour: Full refund campaign
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/08/CARREFOUR.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objectives
- Build awareness of brands
- Generate in-store traffic
Approach
- Create “cashback days” events
- Develop media coverage in partnership with Carrefour
- Implement an online platform where consumers can get refunds for products on promotion