Trade marketing seasonal event campaign

Emotion Transaction HighCo Media Cosmos

Objectives

• Create traffic to Casino chains

• Increase the basket size for
83 participating brands

Approach

• Gift with purchase: scratch-to-win cards distributed at check-out with up to €25 million in prizes

• Game with drawing

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Printemps: How to create an immersive shopping experience?

Printemps: How to create an immersive shopping experience?

Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages.

Share your Colgate Smile

Create and send a personalized card, signed by Colgate, to a loved one!

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