Trade marketing seasonal event campaign
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/09/logo-gpe-casino.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/emotion-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objectives
• Create traffic to Casino chains
• Increase the basket size for
83 participating brands
Approach
• Gift with purchase: scratch-to-win cards distributed at check-out with up to €25 million in prizes
• Game with drawing