Motrio: Point-of-sale campaigns
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/07/5847dc09c8466_motrio-logo-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/emotion-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objectifs
• Develop brand awareness
• Generate traffic locally to all points of sale
(garages)
Approach
• Offbeat creative concept
• Location-based drive-to-store campaign
(social media + radio)
• Local marketing kit