BforBank: UX* applied to redesign BforBank mobile app


Objective
• Make the app more user-friendly
Approach
• Involvement of 800 users from design
to prototyping
• Make the app more user-friendly
• Involvement of 800 users from design
to prototyping
Create and send a personalized card, signed by Colgate, to a loved one!
Support the new brand positioning with loyal users & recruit new users