Objective

• Promote Franprix’s commitment to biodiversity on social media and in stores

• Recommend a concept and action plan to protect biodiversity

Approach

• Create an in-store and social media communication campaign (gifs, video tutorials, Facebook and Instagram posts)

• Recommend and organise activities at three events: “48 hours of urban agriculture”, “flowers on the city” and “garden gardens”

• Recommend a visibility campaign using Instagrammers