Franprix: Committed to biodiversity

Emotion HighCo Shopper

Objective

  • Promote Franprix’s commitment to biodiversity on social media and in stores
  • Recommend a concept and action plan to protect biodiversity

Approach

  • Create an in-store and social media communication campaign (gifs, video tutorials, Facebook and Instagram posts)
  • Recommend and organise activities at three events: “48 hours of urban agriculture”, “flowers on the city” and “garden gardens”
  • Recommend a visibility campaign using Instagrammers

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