Casino brand: collection launch

Emotion HighCo Shopper

Objective

• Work with an influencer with a strong following to present Casino’s fashion capsule collections

Approach

• Story unboxing “shopping list @elyrosechannel”

• Instagram post: contest

• Share on the Instagram account @geantcasino

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Printemps: How to create an immersive shopping experience?

Printemps: How to create an immersive shopping experience?

Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages.

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