Casino Ysiance: organic range launch

Emotion HighCo Shopper

Objective

• Support the launch of the new organic cosmetics line Ysiance

Approach

• PR: create a press kit and beauty pouch for journalists/influencers

• Organise the Ysiance Casting and photo shoot of three customers to be the face of the brand

• Create a 360° communication campaign (magazine articles, flyers, retailer website banners, social media posts, etc.)

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