Franprix: The Good Truck tour

Emotion HighCo Shopper

Objective

• Recommend and organise a tour to promote Franprix brand products to the general public

Approach

• Free tastings with a new card for each season, distribute recipe cards

• Park the Good Truck near Franprix stores in Paris and the Paris region and in major cities in France

Read about other HighCo client cases

See all our cases