Leclerc loves its deli section
![](https://www.highco.com/en/wp-content/uploads/sites/5/2021/02/LECLERC.jpg)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/emotion-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/relation-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objectives
• Promote the deli section and drive consumer loyalty during the end-of-year holiday season
Approach
• Online game (no purchase necessary) to win €100 e-gift cards valid in stores and for click & collect services
• Online campaign designed with creative content adapted for banners to ensure visibility