L’Oréal webcoupon strategy database qualification
Relation
Transaction
highco shopper spain
Objectives
- Qualification strategy of the database generated by promotions thanks to webcoupons
- Better know the consumer, their characteristics and habits
Approach
- Integration of webcoupons for L’Oréal Paris products based on a qualification form
- Users who fill out the questionnaire receive an email with a personalised click & print coupon
