Casino brand: Promote regional products

Emotion Transaction HighCo Shopper

Objectives

• Spotlight regional products

• Generate traffic

Approach

• Sales campaign with:

>in-store promotional material

>free scratch-to-win game at check-out

>multi-channel adaptation

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Printemps: How to create an immersive shopping experience?

Printemps: How to create an immersive shopping experience?

Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages.

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