E.Leclerc: Tour de France campaign
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/07/LECLERC.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/emotion-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objectives
- Strengthen the retailer’s image
- Generate in-store visits over the period
- Increase the average basket value
Approach
- Capitalising on Tour de France sponsorship
- In-store and online game
- Selection of prizes in line with the chain’s
commitments