Viacom CBS: Multi-channel gaming platform

Emotion Transaction HighConnexion

Objectives

• Expand programme audiences and engage viewers

• Collect opt-in data

Approach

• Implement SMS+ games and game mechanics around the theme of video gaming, with prizes adapted to the target: Video games, consoles, entrance ticket to e-sport exhibitions, etc.

• Promote games on the air, and on retailer websites and social media with announcements from hosts

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