DOOH In-store Retail Media selling
HighCo DOOH is HighCo Group’s Digital-Out-Of-Home (DOOH) In‑store Retail Media selling division. Via a network of digital screens installed throughout stores, media selling transforms the intention to buy into measurable performance. HighCo DOOH is a digital data‑driven media that can be activated right up to the act of purchase.
Contact usIn-store visibility to underpin a “store-first” approach
Collaborative development with retailers of the screen-guided customer journey, drawing on in-depth knowledge of the retail sector and shopper behaviour
Delivery of the right message, at the right place and at the exact time of purchase
A 100% data-centric and measurable methodology
Campaigns steered through detailed analysis of in-store data: anonymous register receipts, sales by EAN, data flows, timelines, etc.
Accurate performance measurement (uplift and retention) by comparing media data against sales data
An all-in-one multi-retailer solution
End-to-end support: from strategy recommendations to asset creation, up to delivery across several networks (convenience stores and supermarkets)
Optimised activation to effectively cover the brand’s digital distribution and power sustainable sales growth