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Strategic vision

The changes in shopping habits and technological transformations under way are having a major impact on the consumer goods market. 

This environment further emphasises the importance for brands and retailers to connect with their consumers and bring them a smoother and more personalised shopping experience.

Our Mission

As an expert in marketing and communication, HighCo supports brands and retailers in accelerating the transformation of retail.

Our values

Four strong values unite and drive Group employees every day

Innovation

Ambition Daring Foresight 

Innovation is at the heart of our DNA, deeply embedded in the technology of our businesses, and guiding the way we work with clients, our acquisition strategy and our managerial policy.

Passion

Drive Outperformance Engagement 

Passion for clients, passion for hard work, passion for creation. Passion also drives Group employees when they come together to meet sports challenges or volunteer in social and community initiatives. 

Respect

Trust Listening Responsibility 

To help employees grow, get involved in good causes, or limit the impact of our actions on the environment, respect is a core value at HighCo. 

Performance

Efficiency Excellence Pragmatism 

Performance is about more than financial results to guarantee the Group’s long-term development. Performance is about creating impactful campaigns and satisfying our clients. 

Governance

Didier Chabassieu
Chairman of the Management Board
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Didier Chabassieu chairs the Management Board of HighCo. He shares the Group’s values of innovation, passion, respect and performance, driven with the ambition to make HighCo the leader on its markets.

Fascinated by the development of digital and new technologies, Didier Chabassieu joined HighCo when it was founded in 1990 after completing a graduate degree in finance. In 1993, he organised the first investor fund-raising operation. He became Chief Financial Officer and a member of the Management Board in 1996 and oversaw HighCo’s IPO.

Since 2000, Didier Chabassieu has been in charge of the Group’s mergers and acquisitions, leading about 30 acquisitions in 10 European countries. He floated a subsidiary on the German market and led the investment in the Group’s minority stakes in the internet start-ups Mediastay (2000), Digitick (2007), Rue du commerce, and so on.

Didier Chabassieu was appointed Managing Director in 2002 and Chairman of the Management Board in 2013.

Shareholding: Didier Chabassieu owns 380,634 HighCo shares, or 1.86% of the share capital, as at 1 March 2025.

Other current terms of office and positions held outside the Group: None.

Other terms of office and positions held over the past five years and expired: TheCamp (SAS) – Director.

Expiry of term of office: 15 December 2025

Age: 56

Nationality: French.

Professional address: HighCo – 365, avenue Archimède, CS 60346 – 13799 Aix-en-Provence Cedex 3, France.

 

Cécile Collina-Hue
Managing Director and member of the Management Board
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Cécile Collina-Hue graduated from Paris Dauphine University where she completed her post-graduate degree in corporate finance.

She began her career with DCI group in 1995, working in management control and treasury management.

Joining HighCo in 2002, Cécile Collina-Hue has held a number of positions in administration and finance at the Group before being appointed Deputy Managing Director in 2016.

She became a member of the Management Board as Managing Director in 2017 

Cécile is also responsible for financial communication, and investor and shareholder relations.

Shareholding: Cécile Collina-Hue owns 97,939 HighCo shares, or 0.48% of the share capital, as at 1 March 2025.

Other current terms of office and positions held outside the Group: None.

Other terms of office and positions held over the past five years and expired: None.

Expiry of term of office: 15 December 2025

Age: 52

Nationality: French.

Professional address: HighCo – 8, rue Catherine de la Rochefoucauld, 75009 Paris, France.

Richard Caillat
Chairman of the Supervisory Board
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A graduate of Ecole Supérieure de Commerce (ESC) in Marseille and holding a DESS graduate degree from CELSA, Richard Caillat began his career in 1988 at the French television channel “La Cinq”, where he implemented its interactive policy. He joined the HighCo Group in 1991 and in 1994 became a member of the Management Board. He was appointed Co-Chairman from 2002 to 2006 before being named Chairman in 2006.  

In 2013, Richard Caillat became Chairman of the Supervisory Board.

In 2010, Richard Caillat personally produced his first theatre play, “La Mère” (The Mother). He then created Arts Live Entertainment to give the internet a key role in the production of performing arts shows. He became Chairman of the Board of Directors of the Théâtre de Paris. 

Since 20 December 2017, Richard Caillat has held a seat on the Board of Directors of Olympique de Marseille-Association, alongside other leaders including Basile Boli, Jean-Pierre Chanal (City of Marseille), Djamel Agaoua (Chief Executive Officer of Viber) and Rodolphe Saadé (Chairman and Chief Executive Officer of CMA CGM).

Date of first mandate: June 2013

Expiry of term of office: 2030 Annual General Meeting

Other directorships: See PDF file below.

Independent member: No

Member of the Audit and CSR Committee: No

Member of the Compensation and Governance Committee: No

Number of shares held: Richard Caillat owns 94,513 HighCo shares, or 0.46% of the share capital, as at 1 March 2025.

Age: 60

Nationality: French.

Nathalie Biderman
Independent member
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Nathalie Biderman holds an MBA from INSEAD, a Master’s degree in international law from Georgetown University, a DESS graduate degree and a degree in corporate and tax law from University Panthéon-Assas (Paris II).

Nathalie began her career as a lawyer at the Paris Bar. After advising the Olympic Organising Committee in Albertville on its marketing and communication strategy, she joined the US corporate law firm Cleary, Gottlieb, Steen & Hamilton.

She advised multinational companies in their expansion and restructuring policies in Europe, focusing on the media, communication and information technology sectors.

In 1999, she moved into the internet world as part of the founding team of eDreams, the online travel website that went on to become a leader in Europe.

In 2003, Nathalie Biderman joined the international division of Havas Group before serving as COO for the Euro RSCG Worldwide PR global network.

For nearly 10 years, she advised French and international groups as well as institutions, international NGOs and political and economic figures both within and outside France in their communication strategies.

Bringing together the value of this unique experience and a vast international network built over years, in 2012 she set up the international development strategy consultancy Calya Consultants. The firm targets companies that aim to gain an international dimension, by forming strategic partnerships and investing in innovative technology solutions.

Since January 2022, she has been Of counsel to the Israeli business law firm AYR (Amar Reiter Jeanne Shochatovitch & Co) in its international development.

Nathalie Biderman is registered with the New York Bar and was named Conseiller du Commerce Extérieur de la France (French Foreign Trade Advisor) in 2020. She is also registered with the Israeli Bar as a foreign lawyer.

Date of first mandate: June 2013

Expiry of term of office: 2025 Annual General Meeting

Other directorships: See PDF file below.

Independent member: Yes

Member of the Audit and CSR Committee: Yes

Member of the Compensation and Governance Committee: Yes

Number of shares held: Nathalie Biderman owns 2 HighCo shares, or 0.01% of the share capital, as at 1 March 2025.

Age: 58

Nationality: French.

Leïla Bouguerra
Permanent representative of WPP France Holdings
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Leïla Bouguerra graduated from Neoma Business School with an undergraduate degree in business administration in 1991 and from Université Paris Dauphine with a master’s degree in control, governance and strategies in 1992.

She began her career in 1992 as an auditor with Arthur Andersen France before joining the French daily newspaper Libération as Deputy Finance Director in 1994, at the time of the launch of the new “Libé 3” format.

From 1996 to 2012, she worked for WPP and Ogilvy Paris, where she went from financial controller of the advertising agency to Chief Financial Officer of Ogilvy group in France.

At Publicis, she worked from 2013 to 2022 as CFO of Europe West DigitasLBi then Sapient, playing a role in several transformation, acquisition and integration projects at the crossroads of the communications, Agile technology and consulting sectors for a scope covering France, Italy, Spain, Netherlands and Belgium.

Leïla Bouguerra returned to WPP in 2022 as CFO of the France & Business Partner Group for Wunderman Thompson France and Velvet Consulting. In 2023, she was promoted CFO of Wunderman Thompson for the Emea region. Following WPP’s merger of Wunderman Thompson and VML Y&R, in January 2024 Leïla Bouguerra was appointed Group France CFO of VML Group companies in France, including Velvet Consulting.

Leïla Bouguerra is a hybrid CFO at the crossroads of the communications, technology and consulting sectors, acting as a strategic business partner to help build bridges and instil efficiency in perptually evolving environments and organisations. Over the course of her career, she has been a member of several boards of directors and management committees in France and elsewhere in Europe.

Date of first mandate of WPP France Holdings: January 2000 (Leïla Bouguerra, representative of WPP France Holdings, was appointed in March 2024)

Expiry of the term of office of WPP France Holdings: 2029 Annual General Meeting

Other directorships: Wunderman Thompson S.r.l. (Italy) – Member of the Board of Directors.

Independent member: No

Member of the Audit and CSR Committee: No

Member of the Compensation and Governance Committee: Yes

Number of shares held: Leïla Bouguerra holds no HighCo shares.

Age: 55

Nationality: French.

Dominic Grainger
Permanent representative of WPP 2005 Ltd
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In September 2019, Dominic Grainger was appointed Chief Executive Officer of the WPP Specialist Communications & PR group of companies. The Specialist Communications & PR division comprises individual businesses with separate and distinct marketing expertise, which operate independently within the group while working closely with WPP clients and sister WPP business units.

From 2006 to 2019, Dominic worked for GroupM, starting as Managing Director of GroupM Europe, Middle East and Africa (EMEA) before becoming CEO. GroupM is the world’s leading media investment company and covers all of WPP’s media businesses.

Between 2002 and 2006, Dominic was CEO of Mediaedge:CIA EMEA, WPP’s leading media agency in the EMEA region.

Dominic Grainger served as President of the European Association of Communications Agencies from 2016 to 2020.

Dominic Grainger is also Chief Executive Officer of WPP The Sports Practice, the global entry point to WPP’s sports marketing services and expertise.

Date of first mandate of WPP 2005 Ltd: October 1999 (Dominic Grainger, representative of WPP 2005, was appointed in July 2019)

Expiry of the term of office of WPP 2005 Ltd: 2029 Annual General Meeting

Other directorships: See PDF file below.

Independent member: No

Member of the Audit and CSR Committee: Yes

Member of the Compensation and Governance Committee: No

Number of shares held: Dominic Grainger holds no HighCo shares as at 1 March 2025.

Age: 59

Nationality: British.

 

Cyril Tramon
Independent member
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Cyril Tramon is the founder and Chairman of WeShareBonds, a property investment crowdfunding platform.

A graduate of the Ecole Supérieure de Commerce de Rouen (1995), Cyril began his career at EY Corporate Finance. He moved on to J.P. Morgan (London), where he worked in the Loan and High Yield Capital Markets department and then in Acquisition Finance.

In 2000, he was recruited by the French SME Consodata, European leader in marketing databases, as Head of Mergers & Acquisitions, taking on the responsibility of Financial Communication and the monitoring of companies acquired by Consodata.

After the company was sold in 2003, Cyril founded Phillimore, a private equity fund specialised in financing SMEs. He founded WeShareBonds in 2015.

Date of first mandate: August 2022

Expiry of term of office: 2030 Annual General Meeting

Other directorships: See PDF file below.

Independent member: Yes.

Member of the Audit and CSR Committee: Yes.

Member of the Compensation and Governance Committee: Yes.

Number of shares held: Cyril Tramon owns 1 HighCo share, or 0.01% of the share capital, as at 1 March 2025.

Age: 53

Nationality: French.

Didier Chabassieu

Chairman of the Management Board

Cécile Collina-Hue

Managing Director and member of the Management Board

Jonathan Campos

Financial and CSR Director

Nicolas Cassar

Marketing and Communications Director

Carine Génovèse

Human Resources Director

Olivier Hublau

Managing Director HighCo Data France

Bruno Laurent

Chairman HighConnexion

Gilles Mannoni

Acquisitions Director

Renaud Ménérat

Managing Director Useradgents

Géraldine Myoux

Managing Director HighCo Shopper

Vincent Pillet

Managing Director Useradgents

Founder

Frédéric Chevalier
HighCo founder
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After practising competition-level sports and attending business school, Frédéric Chevalier began working at Radio Monte Carlo. That’s where he discovered the world of communication and in 1990 decided to create his own company, HighCo, a communication group focused on new technologies.

Six years later, HighCo was listed on the stock market. Frédéric Chevalier became the youngest Chairman of a listed company in France.

His quest for meaning led him to transfer his functions as Chairman of the Group’s Management Board in 2006 to Richard Caillat and take on the functions of Chairman of the Supervisory Board.

In 2013, Richard Caillat was appointed Chairman of the Supervisory Board to succeed Frédéric Chevalier, who acquired the status of Chairman and Founder.

Frédéric Chevalier, our friend, Founder of the Group disappeared on July 22, 2017. Frédéric thought, dreamed, founded, developed and accompanied HighCo. Ambitious, visionary, exemplary and talented. He is the soul of HighCo and will remain so.

1990

Creation of HighCo by Frédéric Chevalier in Aix-en-Provence around the visionary idea that new technologies would revolutionise marketing and communication.

 

History

Created in 1990 by Frédéric Chevalier, Richard Caillat and Didier Chabassieu, HighCo has developed around the precursor vision that communication and marketing would go digital. In 30 years, this strategy has built HighCo into a leader in data marketing and communication. In 2019, the Group took a further step in its innovation policy by creating an agile business facilitator, the startup studio HighCo Venturi. Its mission is to provide brands and retailers with digital solutions to support the experience and buying behaviour of their consumers.

1990

HighCo is created by Frédéric Chevalier in Aix-en-Provence.

1996

HighCo's IPO on the Nouveau Marché of Euronext.

1999

1999 WPP, a global leader in communications, takes a 30% stake in HighCo’s capital.

2002

Richard Caillat is appointed Co-Chairman of the Group. HighCo sets up a Compensation Committee.

2003

HighCo improves its governance by forming an Audit Committee.

2004

The Management Board and Supervisory Board adopt Internal Regulations.

2006

Richard Caillat is appointed Chairman of the Management Board. Frédéric Chevalier becomes Chairman of the Supervisory Board.

2009

The Executive Committee is set up.

2012

The Group’s Ethics Charter is rolled out.

2013

Didier Chabassieu is appointed Chairman of the Management Board. Richard Caillat becomes Chairman of the Supervisory Board.

2014

Acquisition of MILKY, specialist in social networks and mobile innovation.

2016

Acquisition of CapitalData, integrator and developer of big data solutions.

2018

Acquisition of 100% of USERADGENTS, mobile first digital agency.

2019

Creation of the Startup Studio HighCo Venturi

2020

Acceleration of the digital strategy: sale of Shelf Service in Belgium

Loyal clients for 30 years

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