Strategic vision

Impacted by the COVID-19 health crisis, consumer habits have continued to evolve, with consumers massively turning to marketplaces and e-commerce, even to buy consumer goods.

This environment has highlighted the importance for brands and retailers to reconnect with their consumers, and bring them a smooth and personalised digital shopping experience.

Our Mission

As an expert in data marketing and communication, HighCo continuously innovates to work with brands and retailers in meeting the retail challenges of tomorrow.

In this unprecedented health and economic crisis, the digital transformations under way have accelerated further, and players in the retail industry face new challenges.

To guide them through the digitisation of their marketing and communication tools, HighCo is moving forward with its innovation and investment programme, primarily by creating its startup studio.

Our values

Four strong values unite and drive Group employees every day

Innovation

Ambition Daring Foresight 

Innovation is at the heart of our DNA, deeply embedded in the technology of our businesses, and guiding the way we work with clients, our acquisition strategy and our managerial policy.

Passion

Drive Outperformance Engagement 

Passion for clients, passion for hard work, passion for creation. Passion also drives Group employees when they come together to meet sports challenges or volunteer in social and community initiatives. 

Respect

Trust Listening Responsibility 

To help employees grow, get involved in good causes, or limit the impact of our actions on the environment, respect is a core value at HighCo. 

Performance

Efficiency Excellence Pragmatism 

Performance is about more than financial results to guarantee the Group’s long-term development. Performance is about creating impactful campaigns and satisfying our clients. 

Governance

Didier Chabassieu

Chairman of the Management Board

Cécile Collina-Hue

Managing Director

Céline Dargent

Communication Director

Olivier Michel

Senior Adviser to the Management Board

Olivier Hublau

Managing Director HighCo Data France

Gerrit Van Reeth

Managing Director HighCo Shopper Benelux

David Vigneron

Managing Director HighCo Data Benelux

Stéphanie Engling

Chief Executive Capital Data

Bruno Laurent

Chief Executive High Connexion

Daniel Bertrand

Retail Managing Director

Renaud Ménérat

Chief Executive UserAdgents

Founder

1990

Creation of HighCo by Frédéric Chevalier in Aix-en-Provence around the visionary idea that new technologies would revolutionise marketing and communication.

 

History

Created in 1990 by Frédéric Chevalier, Richard Caillat and Didier Chabassieu, HighCo has developed around the precursor vision that communication and marketing would go digital. In 30 years, this strategy has built HighCo into a leader in data marketing and communication. In 2019, the Group took a further step in its innovation policy by creating an agile business facilitator, the startup studio HighCo Venturi. Its mission is to provide brands and retailers with digital solutions to support the experience and buying behaviour of their consumers.

1990

HighCo is created by Frédéric Chevalier in Aix-en-Provence.

1996

HighCo's IPO on the Nouveau Marché of Euronext.

1999

1999 WPP, a global leader in communications, takes a 30% stake in HighCo’s capital.

2002

Richard Caillat is appointed Co-Chairman of the Group. HighCo sets up a Compensation Committee.

2003

HighCo improves its governance by forming an Audit Committee.

2004

The Management Board and Supervisory Board adopt Internal Regulations.

2006

Richard Caillat is appointed Chairman of the Management Board. Frédéric Chevalier becomes Chairman of the Supervisory Board.

2009

The Executive Committee is set up.

2012

The Group’s Ethics Charter is rolled out.

2013

Didier Chabassieu is appointed Chairman of the Management Board. Richard Caillat becomes Chairman of the Supervisory Board.

2014

Acquisition of MILKY, specialist in social networks and mobile innovation.

2016

Acquisition of CapitalData, integrator and developer of big data solutions.

2018

Acquisition of 100% of USERADGENTS, mobile first digital agency.

2019

Creation of the Startup Studio HighCo Venturi

Loyal clients for 30 years