Data Marketing

Data collection & analysis

Targeting and personalisation drivers

Predictive algorithms (AI)

GDPR compliant technologies

Personnalisation cases

Carrefour: Bond with click & collect customers

Develop a platform for delivering targeted and personalised content

Franprix: Dematerialised flyers

Dematerialise and personalise flyer campaigns to generate physical traffic in stores

Franprix: The 360° shopping experience

Build a site based on insights and mobile uses to provide a mobile-first experience