Casino Ysiance: organic range launch


Objective
• Support the launch of the new organic cosmetics line Ysiance
Approach
• PR: create a press kit and beauty pouch for journalists/influencers
• Organise the Ysiance Casting and photo shoot of three customers to be the face of the brand
• Create a 360° communication campaign (magazine articles, flyers, retailer website banners, social media posts, etc.)