Promote the brand and attract new consumers by combining a discount offer for parents and a prize with high emotional value émotionnelle
Create a back-to-school game supported with live in-store events to engage consumers
Set up a game to win a full refund, as a way of regaining appeal with consumers after the application of EGAlim, France’s agriculture and food law
Offer consumers a full refund compliant with the EGAlim law
To gain more insight into its store visitors, BUT set up a powerful digital game to collect data and promote its chain of stores
Boost both the brand’s business and image with online activation and a prize consistent with the brand identity
Create in-store traffic and boost transactions over a key period with scratch-to-win cards and media promotion