Promote the brand and attract new consumers by combining a discount offer for parents and a prize with high emotional value émotionnelle

Promote new packaging with a cashback offer from the online food retail website

Create a back-to-school game supported with live in-store events to engage consumers

Sales event to attract new customers (especially millennials)

Set up a game to win a full refund, as a way of regaining appeal with consumers after the application of EGAlim, France’s agriculture and food law

Offer consumers a full refund compliant with the EGAlim law

Use personalisation to develop consumer engagement and visit frequency

To gain more insight into its store visitors, BUT set up a powerful digital game to collect data and promote its chain of stores

Support store activation via a mobile display campaign and on click & collect websites