Use of data for targeted digital activation at Franprix and Monoprix

Generate in-store traffic and create in-store and online media displays

For the holiday season, create a Christmas box mailing with a Le chocolat Français chocolate bar

Set up a scratch-to-win game at check-out to promote regional products

Create a partnership with a fashion influencer to cover the launch of capsule collections

Highlight Franprix’s commitment to biodiversity in partnership with two influencers

Support the launch with an efficient, comprehensive press relations programme

Create a range of materials offering consumers expertise and ideas

Present Franprix products and create traffic at the point of sale