Gamm vert: Expert content

Emotion Relation HighCo Shopper

Objective

• Nurture the customer relationship and the retailer’s expert positioning

Approach

• Create a range of materials offering customers expertise and ideas

• Publish a book, Le Goût du Jardin (The Love of Gardening), for the retailer’s 40th anniversary

• Create the consumer magazine and gardening calendar for “naturellement” card holders

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