Franprix: Flowers on the city
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![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objective
• Influencer activation to boost the visibility of this commitment and actions taken by Franprix
Approach
• Distribute free packets of flowering plant seeds
• Sell compost made using organic waste from stores
• Partnership with two influencers who support biodiversity:
> send a gardening kit
> develop two stories in which they deliver messages about Franprix, raise awareness and rally their communities around the cause
> create a contest post