Franprix: Flowers on the city

Emotion Transaction HighCo Shopper

Objective

• Influencer activation to boost the visibility of this commitment and actions taken by Franprix

Approach

• Distribute free packets of flowering plant seeds

• Sell compost made using organic waste from stores

• Partnership with two influencers who support biodiversity:

> send a gardening kit

> develop two stories in which they deliver messages about Franprix, raise awareness and rally their communities around the cause

> create a contest post

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