Mindoza and But present the ugly Christmas mask
• Get people talking about But at a key point in the year… and help everyone find ways not to mask their good mood during the (unusual) 2020 holiday season.
• A fun campaign around the “ugly Christmas mask” (take-off on the ugly Christmas jumper). Mindoza launched the first collection of ugly Christmas masks for But! In detail:
1. Cloth masks available to win via influencers or for sale online
2. Masks that people can try on in augmented reality on the brand’s Instagram account
3. A solidarity component But pledges to donate €5,000 to the charity organisation Emmaus Défi, which works to relocate families develop innovative ways of integrating people