Carrefour: Bond with click & collect customers
Personnalisation
Transaction
HighCo Box
Objectives:
- Develop the long-term loyalty and value of the retailer’s customers
- Enhance the profitability of marketing drivers
Approach:
- Couponing programme that uses AI to define a personalised offer for each Carrefour loyalty card holder
- HighCo Box runs the entire value chain of a campaign, coordinating relations with proactive partners
- Activate a unique multi-format (convenience, click & collect, hypermarkets, etc.) and multi-device network
