Carrefour: Bond with click & collect customers

Personnalisation Transaction HighCo Box

Objectives:

  • Develop the long-term loyalty and value of the retailer’s customers
  • Enhance the profitability of marketing drivers

Approach:

  • Couponing programme that uses AI to define a personalised offer for each Carrefour loyalty card holder
  • HighCo Box runs the entire value chain of a campaign, coordinating relations with proactive partners
  • Activate a unique multi-format (convenience, click & collect, hypermarkets, etc.) and multi-device network

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