Cross-channel, multi-retailer trade marketing activation plan within the Casino Group
Use of data for targeted digital activation at Franprix and Monoprix
Generate in-store traffic and create in-store and online media displays
Set up a scratch-to-win game at check-out to promote regional products
Highlight Franprix’s commitment to biodiversity in partnership with two influencers
Casino supermarkets launched a big summer game to win three weekends in Provence.
Curate an eco-friendly campaign to promote the brand’s commitment to sustainable development
Engage consumers while adding to the database and boosting sales
