Franprix and Monoprix: Trade marketing



Objective
• Boost visibility of the Lays brand during a major sports event, the World Cup
Approach
• Develop a cross-channel, multi-retailer trade marketing activation plan within the Casino Group
• Boost visibility of the Lays brand during a major sports event, the World Cup
• Develop a cross-channel, multi-retailer trade marketing activation plan within the Casino Group