Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?
• Every year, offer the network of multi-brand garages within the Renault Group the opportunity to adopt an offbeat concept for its commercial communication, which highlights the service advantages of the Motrio network
Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages:
-Annual print themes
-Customisable kits for locally operated garages
-And a brand-sponsored TV campaign in 2021