Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Emotion Relation Mindoza HighCo

Objective

• Every year, offer the network of multi-brand garages within the Renault Group the opportunity to adopt an offbeat concept for its commercial communication, which highlights the service advantages of the Motrio network

Approach

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages:

-Annual print themes

-Radio

-Digital

-Customisable kits for locally operated garages

-And a brand-sponsored TV campaign in 2021

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Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages.

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