Ma vie en couleurs: Shopper website for digital offers

Relation Transaction HighCo Box

Objective

  • Dematerialise discount offers
  • Increase access to and use of website coupons, in line with shopper habits

Approach

  • Implement an issuing platform for m-coupons (via mobile), webcoupons (printable) and Load2Card (downloadable onto the retailer loyalty card)
  • Manage an omnichannel e-couponing website
  • Understanding of promotion pressure for each type of user

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