Ma vie en couleurs: Shopper website for digital offers
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/07/MA-VIE-EN-COULEUR.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/relation-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objective
- Dematerialise discount offers
- Increase access to and use of website coupons, in line with shopper habits
Approach
- Implement an issuing platform for m-coupons (via mobile), webcoupons (printable) and Load2Card (downloadable onto the retailer loyalty card)
- Manage an omnichannel e-couponing website
- Understanding of promotion pressure for each type of user