Oasis: Promote the product range at click & collect points

Emotion Transaction HighCo Box

Objective

  • Present a new product range to click & collect customers

Approach

  • One-week campaign to distribute samples to customers at Intermarché’s 150 largest click & collect points
  • One-week campaign to boost visibility two weeks after the sampling date with a banner in the customer category that redirects to a shop dedicated to the range

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