Oasis: Promote the product range at click & collect points
Emotion
Transaction
HighCo Box
Objective
- Present a new product range to click & collect customers
Approach
- One-week campaign to distribute samples to customers at Intermarché’s 150 largest click & collect points
- One-week campaign to boost visibility two weeks after the sampling date with a banner in the customer category that redirects to a shop dedicated to the range
