King Jouet: New store concept
Emotion
Relation
Mindoza HighCo
Objectives
• Support the launch of two new concept stores in Paris
• Promote a new urban concept to win over Parisians
Approach
• Design and adapt a display campaign on the opportunistic theme of the city elections
• Social media coverage that promotes the selective (French-made wooden toys) and service-oriented aspect of the new points of sale
