Offer consumers a full refund compliant with the EGAlim law

Use personalisation to develop consumer engagement and visit frequency

To gain more insight into its store visitors, BUT set up a powerful digital game to collect data and

Support store activation via a mobile display campaign and on click & collect websites

Boost both the brand’s business and image with online activation and a prize consistent with the b

Campaign launch for the Franprix “Bibi” programme and in-store activities and events at the grou

Develop the strategic and creative platform to consolidate the new positioning of the Carrefour Banq

Revamp the customer journey tailored to each business sector to create the new website

Overhaul the brand platform, partner with a blogger and produce six videos in Japan