Franprix: Customer relations programme

Emotion Relation Transaction HighCo Shopper

Objective

• Build awareness of the new Bibi Franprix programme

Approach

• Action plan to launch Bibi for employees, customers and the general public

• Create communication media for the launch campaign (store displays, print and video, social media, press relations, goodies, etc.)

• Organise two waves of month-long events in nearly 700 stores (Paris/Paris region, Lyon, Marseille)

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Printemps: How to create an immersive shopping experience?

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Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages.

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