U: Business action plan

Emotion Transaction HighCo Editing

Objective

• Adapt creative and promotion concepts to all of the chain’s flyers

Approach

• Implement a global process to automate the layout of 6,000 pages per year:

> Creative adaptation

> Production

> Rereading

> Content updates

> File security

> Proofing

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Printemps: How to create an immersive shopping experience?

Printemps: How to create an immersive shopping experience?

Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages.

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