Carrefour Belgium: Digital flyers

Personnalisation CapitalData

Objective: 

  • Design a digital drive-to-store system as an alternative to paper flyers 

Approach: 

  • Analyse store data and identify clusters based on similarity criteria 
  • Identify the most relevant products 
  • Display targeted, personalised banners 

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Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages.

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