Saupiquet launches the drinks capital
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/07/logo-saupiquet-1.jpg)
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Objective
• Support the launch of new products
Approach
• Design and organise a contest featuring influencers in France’s main cities
• Shoot videos
• Engage consumers through surveys on social media
• Contest media coverage