Somatoline helps women
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/emotion-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/relation-1.png)
Objectives
• Support the new brand positioning with loyal users
• Recruit new users
Approach
• Four-month partnership with influencers who:
– Talked about their brand experience through the product test
– Supported positioning via live sessions
– Boost recruitment with contests and personal development coaching