Casino: Christmas campaign

Emotion Transaction HighCo Media Cosmos

Objectives

• Create traffic to the points of sale

• Enhance the chain’s image and consumer relations

Approach

Develop a cross-channel, multi-retailer trade marketing activation plan within the Casino Group

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Printemps: How to create an immersive shopping experience?

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Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages.

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Create and send a personalized card, signed by Colgate, to a loved one!

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