Boost both the brand’s business and image with online activation and a prize consistent with the brand identity
Campaign launch for the Franprix “Bibi” programme and in-store activities and events at the group’s 700 stores
Develop the strategic and creative platform to consolidate the new positioning of the Carrefour Banque offering
Revamp the customer journey tailored to each business sector to create the new website
Overhaul the brand platform, partner with a blogger and produce six videos in Japan
Design site layout and produce materials for several regional events (Foire de Marseille, Maison des projets)
Generate traffic locally to all points of sale (garages)
Surrounding window display campaign and social media coverage emphasising the selective and service-oriented aspect of King Jouet’s new points of sale
Enhance awareness of Nuxe’s new anti-ageing range through a Canvas mobile mini-website, preloaded within the Facebook app