Danone : Cashback in CRM programme
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/07/DANONE.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/relation-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objectives
- Offer the consumer who gets points by buying Danone products a mobile alternative to digital coupons and e-commerce discounts
Approach
- Integration of cashback module in mobile web app
- Participation and points management