Franprix: The 360° shopping experience

Personnalisation Relation Transaction Useradgents

Objective

• Redesign the website to strengthen the customer/retailer relationship with personalised customer rewards based on interactions in stores and on the app

Approach

• Build a site based on insights and mobile uses to provide a mobile-first experience (50% of the audience was already mobile)

• Integrate the website into a customer-drive, omnichannel e-commerce strategy

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