Casino Group: Back-to-school campaign

Emotion Relation Transaction Highco data HighCo Media Cosmos

Objective 

• Create a preference for Casino Group chains and engage consumers in a key period 

• Adapt to the COVID-19 environment

Approach 

• Create a trade marketing campaign with partner brands

•  Implement game mechanics and manage participants 

• Online prize when school starts and the home office context

• Complete in-store ad display throughout the shopper journey (pavement displays, totems, posters, window displays), flyer ads and radio messages in all chains 

Read about other HighCo client cases

Keolis Lyon, Sytral: Sell tickets by SMS

Facilitate access to single bus tickets during the health crisis

Carl’s Junior: New restaurant front

How to emerge on the very competitive French market where many US chains are active

APHP: Covid push SMS

Set up a responsive system to notify people when their test results are ready

See all our cases