Casino Group: Back-to-school campaign
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/09/LOGO-GROUPE-CASINO-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/emotion-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/relation-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objective
• Create a preference for Casino Group chains and engage consumers in a key period
• Adapt to the COVID-19 environment
Approach
• Create a trade marketing campaign with partner brands
• Implement game mechanics and manage participants
• Online prize when school starts and the home office context
• Complete in-store ad display throughout the shopper journey (pavement displays, totems, posters, window displays), flyer ads and radio messages in all chains