Casino Group: Back-to-school campaign

Emotion Relation Transaction Highco data HighCo Media Cosmos

Objective 

• Create a preference for Casino Group chains and engage consumers in a key period 

• Adapt to the COVID-19 environment

Approach 

• Create a trade marketing campaign with partner brands

•  Implement game mechanics and manage participants 

• Online prize when school starts and the home office context

• Complete in-store ad display throughout the shopper journey (pavement displays, totems, posters, window displays), flyer ads and radio messages in all chains 

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