Keolis Lyon, Sytral: Sell tickets by SMS

Emotion Transaction HighConnexion

Objectives

• Allow passengers to buy their transport ticket while maintaining social distancing, and to avoid handling change

• Simple solution that is open to anyone

• Lead time: Launch the solution within five days

• Prevent fare violations

Approach

• Simplicity: Passengers send the message “BUS” by SMS to the number 93069 to buy a ticket valid for one hour on the TCL bus network

• Practical: The cost of the ticket is charged to the user’s mobile bill

• Independence: Provide Keolis Lyon inspectors with a management and monitoring back office

• Reliable: Provide a ticket check application for inspectors

Read about other HighCo client cases

Printemps: How to create an immersive shopping experience?

Printemps: How to create an immersive shopping experience?

Motrio: how to amplify awareness of the chain and drive traffic to the 900 local garages?

Manage 5 nationwide omnichannel campaigns adapted locally using tools provided for garages.

Share your Colgate Smile

Create and send a personalized card, signed by Colgate, to a loved one!

See all our cases