Mars: Mobile promo based on skill test
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/09/MARS.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objective
- Adapt mobile winning moment actions that we carry out for Mars in Spain to Portuguese legislation
Approach
- Development of skill test mechanics
- Integration of consumers into brand through tests, quizzes and purchase receipt uploads
- Prizes awarded based on results
- Incentive management